Recent social media posts
05/08/2026
Nagoya Fair starts this week!
For the next 2 weeks, our special menu will feature signature dishes and flavours from Nagoya🍤
Located in the heart of Japan, Nagoya is famous for its unique food culture, with local specialties such as Hitsumabushi, Hatchō Miso a rich, traditional red miso, Tebasaki chicken wings, Ogura(sweet red bean paste) Toast, and Ten-musu.
We’ve added these items into our musubi, pastry and drink🍙🍩
Come visit us and experience a taste of Nagoya!
Nagoya Fair: Aug 3rd - 16th
12/07/2026
Kinako Oat Latte
Winter is here! ❄️
Warm up with our Kinako Latte!
Our Kinako Latte is warm, comforting, and gently sweet.
The perfect cup to cosy up with.
24/06/2026
Winter is here! ❄️
It may be cold, but isn’t it lovely to enjoy a drink or a bento outside on a crisp, sunny winter day?
At 279, we have plenty of takeaway options to enjoy on the go — from drinks and musubi to freshly made bentos!
Why not plan a winter picnic and make the most of the beautiful winter sunshine? ☀️
15/06/2026
At 279, you’ll find plenty of omotenashi — Japanese hospitality from the heart
Omotenashi is more than just good service. It’s the spirit of welcoming others with genuine care, respect, and attention to detail, always thinking about how to make someone feel comfortable and valued!
Whether it’s a guest visiting your home or a customer walking through the door, this spirit is deeply rooted in Japanese culture✨
Here are a few warm moments of omotenashi from our team at 279 🤍
29/05/2026
At 279 we have new musubi on the menu weekly originating from around many regions in Japan.
For the first time ever we’re opening the floor up to you!
Submit your musubi ideas this June and you could have your musubi on our menu for whole month this September! 💛
How to join?
Pick up an entry form in-store
Draw or write your dream musubi idea!
Drop your form into the voting box in-store to complete your entry!!
How are the winners picked? 👀
We’ll first choose one musubi idea during our live stream :)) Then, everyone can vote for the remaining ideas both in-store and on Instagram! In the end, two musubi flavours will be chosen to be featured on our monthly menu for September & October✨
24/05/2026
Miso doesn’t happen quickly 🕒
At 279 we use Chickpeas for a sweeter finish
Mixed with koji, time and care and you get our white miso
Spooned into our miso soup (hiyoko miso soup) 🍲
Folded into our miso brownie
Made in-house, start to finish
19/05/2026
Ichihaze Coffee: The first crack. The moment the bean transforms. 279’s beans is roasted in-house by our head barista Takumi Masaki🍵
Pulled, poured, and placed in front of you. Just taste it. Just enjoy it. Beans available in store✨🤍
16/05/2026
Salmon (Sha-ke) musubi 🍙
A little savoury and always satisfying.
A perfect lunch on the go ☕
Is Sha-ke your go to musubi?
What build would you like to see next? 🤍
12/05/2026
A moment in the Autumn sun on Victoria Street✨
Miso Brownie soft, sweet, and nutty.
Perfectly paired with your coffee of choice🤍
16/12/2025
Every 279 musubi starts with a solid foundation — Rice. Here’s how we prepare ours every morning. 🍙✨
Address
279 Victoria Street
West Melbourne, VIC
3003
Directions to the breakfast & brunch restaurant and coffee shop and Japanese restaurant located at Victoria Street in Melbourne:
Public Transport:
- Take a train/tram/bus to Flinders Street Station.
- Walk towards Elizabeth Street and take tram number 58 towards West Coburg.
- Get off at Errol Street/Victoria Street stop.
- Walk along Victoria Street for approximately 5 minutes until you reach the destination.
Driving/Parking:
- From the CBD, head north on William St towards La Trobe St.
- Turn right onto King St, then left onto King William St.
- Continue straight onto Flemington Rd/South Dowling St.
- Turn left onto Peel St, then continue straight onto Victoria St.
- Look out for available street parking or nearby paid car parks.
Opening Hours
| Monday |
7am - 3:30pm |
| Tuesday |
7am - 3:30pm |
| Wednesday |
7am - 3:30pm |
| Thursday |
7am - 3:30pm |
| Friday |
7am - 3:30pm |
| Saturday |
8am - 3pm |
| Sunday |
8am - 3pm |
Alerts
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Contact The Business
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What people say
279 on Victoria Street in Melbourne is a must-visit coffee shop, breakfast and brunch restaurant, and Japanese restaurant. The café is known for its speciality coffee, tea, and Japanese musubi that are sure to tantalize your taste buds. The location of the café is perfect for those who want to enjoy a delicious meal while exploring the heart of Melbourne.
The staff at 279 are friendly and welcoming, making you feel right at home as soon as you walk through the door. The café has a warm and inviting atmosphere that is perfect for catching up with friends or enjoying a quiet moment alone.
One of the best things about 279 is their commitment to providing high-quality food and drinks. They have recently introduced a new dessert menu item - Milk Pudding with Houji cha Jelly - which is both vegetarian and gluten-free (agar not gelatine). It's an absolute must-try!
While they do close on certain holidays like Anzac Day, they make sure to keep their customers informed via social media so there are no surprises. They also have sister shops that remain open during these times.
Overall, 279 on Victoria Street in Melbourne is an excellent choice for anyone looking for great coffee, delicious food, and a warm atmosphere. Don't miss out on this gem!
